Dan Wiedmann

I believe enterprise sellers should understand the business from an executive’s perspective: how it creates value, how operational improvements drive financial performance, and how leadership allocates capital to achieve those results.

My approach to enterprise sales starts with the company’s value objective and works backward to the financial results and operating improvements needed to achieve it. I then identify where technology can enable those improvements and develop a value hypothesis that estimates their financial impact.

Building a business of my own reinforced this perspective. Every investment competes for limited capital, time, and attention. Our role as sellers is to help executives identify worthwhile improvements, evaluate the trade-offs, and commit resources with a clear understanding of the expected financial return.

• ServiceNowSenior Account Executive, CRM

  Work with sales, customer service, and field service leaders to align CRM and AI investments with operational improvements and measurable financial impact.

  2025–Present
• SalesforceSenior Account Director, Retail & Consumer Goods

  Developed new customer relationships and expanded existing accounts in retail and consumer goods across sales, service, commerce and marketing.

  2016–2025
• DionysusFounder

  Founded and operated a direct-to-consumer business across Amazon and Shopify, managing sourcing, pricing, customer acquisition, and capital investment.

  2020–2022
• LevelElevenEnterprise Account Executive

  Sold sales performance technology to small-business and enterprise customers, working with executive buyers to evaluate its business impact.

  2014–2016
• ADPDistrict Manager

  Acquired new small-business customers for human capital management through direct prospecting and referral partnerships.

  2013–2014